Independence Day Weekend Car Sales Expected to Be High This Year
The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader has written that holiday weekends tend...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Google’s Digital Toolkit from International Small Business Week
Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5...
Auto Remarketing’s Joe Overby on the Future of the Used Car Market
On today’s show, we're pleased to welcome back Joe Overby, Senior Editor for Auto Remarketing and Auto Remarketing Canada. In this segment, Joe gives us an update on the current...
Struggles of a Marketing Manager
“What is the role of a marketing manager?”
This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being...
CarvanaACCESS: Carvana Yet Again Aiming to Revolutionize Car Sales
It is no surprise that Carvana has been working to revolutionize auto sales since its foundation in 2013, from its vending machine car sales to its next-day delivery car sales....
Pre-Pandemic Auto Production to Resume by Month End
Demand for new cars has been stronger than expected after the coronavirus pandemic, according to Wards Intelligence data. The deep V-shaped recovery is trending to nearly resume normal sales figures...
Effortlessly Improve Your Calls-to-Action (CTAs)
Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions....
How Dealerships Can Come out of the COVID-19 Scare Stronger Than Before
The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online car buying, 95% of vehicles are...
J.D. Power’s Larry Dixon Examines Used-Car Market Performance as We Near the End of Q2
On today’s show, we’re pleased to welcome back Larry Dixon, Senior Director of Valuation Services at J.D. Power, who was recently featured in the WardsAuto article, “Car Dealers Stop ‘Freaking...
What Buying and Selling in the Wholesale Space Looks Like Today – Zach Hallowell, Manheim Digital
On today’s show, we’re pleased to welcome back Zach Hallowell, Vice President of Manheim Digital. In this segment, Jim and Zach discuss the buy-side of digital wholesale, and how Manheim...
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