Saturday, November 27, 2021

Effortlessly Improve Your Calls-to-Action (CTAs)

Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions. They create clear paths to purchase, removing barriers that might otherwise dissuade customers from going further. Some CTAs you may be familiar with include “Join […]
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Chana Perton
Chana is an freelance journalist for Atlanta Small Business Network

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