TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

new car tech
Sales & Marketing

Use New Car Tech to Sell Vehicles and Sell the Savings

- July 8, 2020
A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is expected to advance safety tech in...
Q2
Sales & Marketing

How Auto Sales Fared in Q2 2020 Amid Pandemic

- July 8, 2020
Virtually nobody doubted that the coronavirus pandemic would hit the auto industry hard and lead to supply chain delays, parts shortages, and a sharp decline in sales, so it doesn’t...
VettX
Sales & Marketing

How Dealers Can Acquire Used-Car Inventory Quickly and Efficiently – Nick Patterson and Ryan Dietz, VettX

- July 8, 2020
With the inventory challenges facing the new car market, many dealers are putting their energy into bolstering their used-car departments. That means finding new and innovative ways to acquire the...
Digital Marketing Strategies Conference
Sales & Marketing

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

- July 8, 2020
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
online auctions
Sales & Marketing

Tips to Use Online Auctions to Find Used Car Inventory

- July 7, 2020
Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge: Demand for used vehicles has never...
recon
Sales & Marketing

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

- July 7, 2020
As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen and no one at the dealership...
scott rodgers
Sales & Marketing

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

- July 6, 2020
The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the...
sales
Sales & Marketing

3 Ways to Dominate Car Sales in the “New Normal”

- July 3, 2020
The Automotive industry has been turned upside down over the past 4 months and has pushed the future forward in regard to the way that business is being conducted. Selling...
marketing
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

- July 3, 2020
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John...
Sales & Marketing

Dealers and Digital “Reveals”

- July 2, 2020
Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford's digital reveal...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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