TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Fitting an Off-Road Presence into Your Dealership’s Marketing

- August 4, 2020
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle...
mike cavanaugh
Sales & Marketing

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

- August 4, 2020
The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees just set appointments have changed dramatically....
virtual retailing
Sales & Marketing

Phone Skills a Key Ingredient for Effective Virtual Retailing

- August 3, 2020
In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46 percent of prospective [car] customers will...
video
Sales & Marketing

Five Types of Video Content To Share With Your Audience in 2020

- August 3, 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
Sokal
Sales & Marketing

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

- August 3, 2020
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry...
David Lewis
Sales & Marketing

David Lewis on How Sales Training Has Adapted to a Virtual Environment

- August 3, 2020
In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing the sales staff up to speed...
digital
Sales & Marketing

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

- July 31, 2020
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now...
vehicle
Sales & Marketing

Used Vehicle Demand in the US is Shaking Up Inventories

- July 30, 2020
With costs of new vehicles rising and consumers’ pocketbooks still being strained by the coronavirus pandemic, used vehicle demand has significantly spiked since the COVID-19 pandemic began. Inventory of new...
Vehicles
Sales & Marketing

CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles

- July 30, 2020
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm...
transportation
Sales & Marketing

Manheim’s Joe Kichler Discusses Ramping Up Transportation Activity to Meet Wholesale Demand

- July 29, 2020
While there’s been a lot of focus on how the COVID-19 pandemic has impacted automotive retail sales and inventory management strategies, it has also dramatically affected how dealers transport vehicles...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.