TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

online reviews
Sales & Marketing

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

- October 19, 2020
The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers...
Sales & Marketing

How your car dealership can stand out in the digital space – Tim Cox, CarNow

- October 16, 2020
Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in...
showroom
Sales & Marketing

Tips to improve your virtual showroom

- October 15, 2020
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website...
consumer expectations
Sales & Marketing

How car dealers can meet new consumer expectations brought on by COVID-19

- October 15, 2020
Many changes have come as car dealers operate their businesses through a pandemic. Joining us today to discuss changing consumer expectations and behavior is Jade Terreberry, director of analytics for...
ReconVelocity
Sales & Marketing

ReconVelocity EVP Kalah McCoy discusses why recon software is essential for your dealership

- October 15, 2020
After the start of the COVID-19 pandemic, the used-car market took off. This has created a challenge for dealers looking to get vehicles through the recon process as fast and...
online
Sales & Marketing

Online consumer engagement showing indications of industry rebound

- October 14, 2020
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used...
Sales & Marketing

Mar-Kee Group President David Martin on automotive sales training through the pandemic

- October 13, 2020
As the pandemic roles on, the retail automotive industry is being reshaped. Roles and training for many positions are being reworked, but what should that look like? On today’s show,...
OfferLogix
Sales & Marketing

OfferLogix EVP Aaron Bickart on the importance of transparent finance solutions for car dealers

- October 12, 2020
Joining us today is Aaron Bickart, executive vice president and general manager of OfferLogix, to discuss the marketplace today in regards to the vehicle, the customer, and the monthly payment....
leads
Sales & Marketing

Five best practices in handling online leads

- October 9, 2020
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get...
digital retailing
Sales & Marketing

Is digital retailing here to stay in the automotive industry?

- October 8, 2020
With the ease of smartphones, a vast majority of shopping is done online these days, so it’s no surprise that the retail automotive industry has followed suit. The industry is...


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Bill would force federal audit of automakers' ties to China
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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