David Kain on adapting your dealership’s BDC to new consumer trends
It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital...
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
TSLA358.22014.53%
GM86.160-3.17%
F12.440-0.09%
RIVN13.6100.32%
CYD20.000-0.01%
HMC35.780-0.48%
TM216.190-1.92%
CVNA73.5701.49%
PAG212.3600.16%
LAD308.770-7%
AN184.000-4.12%
GPI261.350-5.15%
ABG202.650-4.38%
SAH61.710-1.09%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Minimalist marketing techniques to try at your car dealership – Paul Potratz
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can...
How auto brands fared in Interbrand’s Top 100 ratings
Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of the brand, and brand strength. More...
Increase dealership sales by eliminating time-consuming recon tasks – Gage and Hugh Hathcock, ReconVelocity
Today on CBT News, we’re happy to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. COVID-19 has brought a strong focus on used vehicles for...
Tips for effective vehicle merchandising and marketing
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with...
How the customer experience is different in a COVID-19 world
Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive...
Winning the inventory game – Scott Dreisbach, Valuinsight
In a time where inventory is hard to come by, dealers are looking at every opportunity to manage inventory more efficiently. Today on CBT News, Scott Dreisbach, owner and operator...
4 steps to successfully manage online reviews – Erica Danford, Dealer.com
The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers...
How your car dealership can stand out in the digital space – Tim Cox, CarNow
Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in...
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