TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Just Better Cars
Sales & Marketing

Just Better Cars CEO Tony Harb on managing his inventory with private-party acquisition

- October 7, 2020
On today’s show, we’re very pleased to welcome Tony Harb, CEO of the independent dealership, Just Better Cars in Roseville, Calif. Harb joins us to discuss his partnership with VettX,...
Damian Lillard
Sales & Marketing

Trail Blazer Damian Lillard opens dealership with a twist

- October 6, 2020
Portland Trail Blazers star player Damian Lillard has a new venture to develop during the offseason. The highly-talented point guard has opened a new Toyota dealership franchise in McMinnville, a...
Jeff Shore
Sales & Marketing

How to bring your best sales energy to the showroom floor – Jeff Shore

- October 6, 2020
Sales teams can often be discouraged by the high volume of rejection from consumers. It can be overwhelming and create negative energy that can hurt every other sales opportunity. So,...
web traffic
Sales & Marketing

Tips to turn high-intent web traffic into sales

- October 5, 2020
Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren't they turning...
TrueCar
Sales & Marketing

TrueCar CEO Mike Darrow discusses new initiatives to help dealers recover from the pandemic

- October 5, 2020
The pandemic has undoubtedly changed the retail automotive industry, but analysts say despite the setback, things are still looking up. On today’s show, we welcome back TrueCar’s President and CEO,...
customer
Sales & Marketing

Report shows that 86% of brands aren’t benefiting by tracking CX

- October 1, 2020
According to InMoment, top brands are wasting billions on customer experience programs that are failing. In 2019, data strategy and insights leaders at Forrester Research determined that 86% of brands...
Sales & Marketing

How the new Facebook automotive inventory ad options affect your dealership

- October 1, 2020
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads...
marketing
Sales & Marketing

Why now is the time to lean into your dealership’s marketing strategy – John Fitzpatrick

- September 30, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to...
Facebook
Sales & Marketing

Facebook seeks to optimize mobile shopping through new automotive ad initiative

- September 29, 2020
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car...
Joseph Michelli
Sales & Marketing

Lessons in resilience to help get your dealership through COVID-19 – Joseph Michelli

- September 28, 2020
The pandemic has taught many of us the value of resilience through adversity, especially in business. Joseph Michelli, CEO of The Michelli Experience and New York Times best-selling author is...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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