The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

‘Wolf of Wall Street’ Jordan Belfort tells auto dealers what to focus on in 2020 and beyond (Part 2)

CBT News Editorial Team - September 24, 2020

Welcome to part two of our conversation with world-renowned sales trainer, Jordan Belfort. After gaining major notoriety with his memoir The Wolf Of Wall Street, and subsequent film adaptation starring academy...

Sales & Marketing

Real ‘Wolf of Wall Street’ Jordan Belfort on straight line selling for auto dealers

CBT News Editorial Team - September 23, 2020

From Stratton Oakmont, to world-renowned sales trainer, Jordan Belfort has had a career unlike any other. With the blockbuster movie, The Wolf Of Wall Street, starring academy award-winning Leonardo DiCaprio...

Sales & Marketing

Moving marketing to an increasingly online environment

Jason Unrau - September 22, 2020

Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global...

Sales & Marketing

Leveraging sophisticated AI for your dealership’s video marketing strategy

CBT News Editorial Team - September 22, 2020

There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is...

Sales & Marketing

4 strategies to make your sales department more effective – Victor Antonio

CBT News Editorial Team - September 16, 2020

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales...

Sales & Marketing

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

CBT News Editorial Team - September 16, 2020

In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport...

Sales & Marketing

As dealer sentiment improves, inventory woes deepen

Jason Unrau - September 15, 2020

On Sept. 8, Cox Automotive released the Q3 2020 Cox Automotive Dealer Sentiment Index (CADSI). Information collected from dealers surveyed in late July through mid-August was used to determine how...

Sales & Marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

CBT News Editorial Team - September 15, 2020

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the...

Sales & Marketing

How dealerships can use geofencing strategies to target customers

Steve Mitchell - September 14, 2020

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new...

Sales & Marketing

How to ensure your dealership’s customer experience and buying journey sync up – Andrew Gardner

CBT News Editorial Team - September 14, 2020

As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay...

Sales & Marketing

‘Wolf of Wall Street’ Jordan Belfort tells auto dealers what to focus on in 2020 and beyond (Part 2)

Real ‘Wolf of Wall Street’ Jordan Belfort on straight line selling for auto dealers

Moving marketing to an increasingly online environment

Leveraging sophisticated AI for your dealership’s video marketing strategy

4 strategies to make your sales department more effective – Victor Antonio

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

As dealer sentiment improves, inventory woes deepen

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

How dealerships can use geofencing strategies to target customers

How to ensure your dealership’s customer experience and buying journey sync up – Andrew Gardner

Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Shark Tank star Daymond John’s blunt advice for dealers

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector