Karla Guleserian, MSEC

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Automotive Process Implementer | Author | Trainer & Mentor Karla Guleserian is a Recon Expert at ReconVelocity, which provides new and used car dealerships with the most advanced reconditioning software in the industry, giving velocity to inventory turns while maximizing the net return on the dealership’s inventory investment. For more than a decade, Karla worked in a wide range of capacities in automotive dealerships, including Business Development, Fixed Operations, Modern Retailing, and Digital Advertising. In these various roles, she developed and implemented processes to improve internal dealership practices that led to increased operational performance across variable and fixed operations. Karla spearheaded Nissan’s Modern Retailing Beta Program in a small dealer group comprised of four Nissan points. She has taught numerous educational sessions in partnership with Digital Dealer Conference & Expo and has been featured in Digital Dealer Magazine, Auto Success Magazine, and numerous industry case studies. Karla earned a Master of Science in Electronic Commerce and a Bachelor of Science in Technology & Management from the University of Maryland with the highest honors, receiving the President’s Award for Outstanding Academic Excellence. Karla also has extensive experience planning and managing the development, launch, and marketing of high-tech applications across B2B integration, Web-services, digital advertising, and healthcare.
recon

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen...
gross profits

Putting The Reins On Vendors In Reconditioning Workflows For Higher Gross Profits

To some degree, subletting repairs is something that nearly all dealerships contend with – whether it is glass repair, collision repair, or repair work...
gross profits

Start Selling On Day #1 Of A Used Vehicle Acquisition To Speed The Sales...

The two primary keys to increasing dealership inventory turn is to decrease the Retail-Ready time of newly acquired used vehicles and to simultaneously increase...
Crisis

Emerging Better & Stronger from A Crisis

A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and...
loyalty

Keep Them Coming Back: 5 Ways to Build Customer Loyalty

Customer loyalty is the foundation for any successful sales and marketing strategy at your dealership. The Pareto Principle, a widely cited stat, confirms this...
customer experience

How the Customer Experience is Improved by Women in Automotive

The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
leadquality leadsvideo

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not...
Jim Ellisvideo

CEO Jimmy Ellis Discusses How the Jim Ellis Auto Group Was Prepared for COVID-19...

Online car-buying platforms have become vital resources for dealers across the country. Many dealers believe the focus towards online car shopping and delivery has...
lending

What is the State of Lending During COVID-19 and How Can F&I Adapt?

There has been a lot of talk and analysis over the last few months about how the car industry has had to adapt to...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...