Karla Guleserian, MSEC

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Automotive Process Implementer | Author | Trainer & Mentor Karla Guleserian is a Recon Expert at ReconVelocity, which provides new and used car dealerships with the most advanced reconditioning software in the industry, giving velocity to inventory turns while maximizing the net return on the dealership’s inventory investment. For more than a decade, Karla worked in a wide range of capacities in automotive dealerships, including Business Development, Fixed Operations, Modern Retailing, and Digital Advertising. In these various roles, she developed and implemented processes to improve internal dealership practices that led to increased operational performance across variable and fixed operations. Karla spearheaded Nissan’s Modern Retailing Beta Program in a small dealer group comprised of four Nissan points. She has taught numerous educational sessions in partnership with Digital Dealer Conference & Expo and has been featured in Digital Dealer Magazine, Auto Success Magazine, and numerous industry case studies. Karla earned a Master of Science in Electronic Commerce and a Bachelor of Science in Technology & Management from the University of Maryland with the highest honors, receiving the President’s Award for Outstanding Academic Excellence. Karla also has extensive experience planning and managing the development, launch, and marketing of high-tech applications across B2B integration, Web-services, digital advertising, and healthcare.
work approvals

Delaying Internal Work Approvals – What It Really Costs When the Dealership Keeps Its...

The used car department is the dealership’s best customer. When the dealership is turning used cars at a healthy rate, the parts and service departments account for the lion’s share of profitability and absorb upwards to 100% of the dealership’s…
recon

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen and no one at the dealership was aware it was “missing”, or brand new cars without…
gross profits

Putting The Reins On Vendors In Reconditioning Workflows For Higher Gross Profits

To some degree, subletting repairs is something that nearly all dealerships contend with – whether it is glass repair, collision repair, or repair work that the shop cannot handle for one reason or another. Regardless of the type of work,…
gross profits

Start Selling On Day #1 Of A Used Vehicle Acquisition To Speed The Sales...

The two primary keys to increasing dealership inventory turn is to decrease the Retail-Ready time of newly acquired used vehicles and to simultaneously increase the number of selling days available to sell each of these units. The sooner that you…
Crisis

Emerging Better & Stronger from A Crisis

A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and it’s never welcomed. As disorder, confusion and, at times, calamity ensues, quick answers are essential and…
dealership

Chevy dealership in Albany, NY issues quick response to COVID-19 cluster

Albany County has been experiencing an influx of coronavirus cases and on Oct 10, a dealership in the county voluntarily closed their doors for 10 days when a cluster was identified. DePaula Chevrolet on Central Avenue in Albany was issued…
video

How your car dealership can stand out in the digital space – Tim Cox,...

Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in taking the steps of starting conversations about diversity in the…
video

Mar-Kee Group President David Martin on automotive sales training through the pandemic

As the pandemic roles on, the retail automotive industry is being reshaped. Roles and training for many positions are being reworked, but what should that look like? On today’s show, we’re pleased to welcome David Martin, President and Co-Founder of…
Reynolds & Reynoldsvideo

Reynolds & Reynolds CEO Robert Brockman charged with $2B fraud scheme

In the largest tax fraud case against an American in U.S. history, federal prosecutors are charging Robert Brockman, CEO of Reynolds & Reynolds, with a $2 billion tax fraud scheme. Department of Justice officials said in a news conference Thursday…
video

Southeast dealer Matt Bowers discusses his recent rebranding and acquisitions

Despite the pandemic, experts we’ve talked to say the retail auto industry is booming. We continue to see acquisitions happening across the country, and some are even taking an aggressive approach. On today’s show, we’re talking to Matt Bowers, President…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…