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Karla Guleserian, MSEC

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Automotive Process Implementer | Author | Trainer & Mentor Karla Guleserian is a Recon Expert at ReconVelocity, which provides new and used car dealerships with the most advanced reconditioning software in the industry, giving velocity to inventory turns while maximizing the net return on the dealership’s inventory investment. For more than a decade, Karla worked in a wide range of capacities in automotive dealerships, including Business Development, Fixed Operations, Modern Retailing, and Digital Advertising. In these various roles, she developed and implemented processes to improve internal dealership practices that led to increased operational performance across variable and fixed operations. Karla spearheaded Nissan’s Modern Retailing Beta Program in a small dealer group comprised of four Nissan points. She has taught numerous educational sessions in partnership with Digital Dealer Conference & Expo and has been featured in Digital Dealer Magazine, Auto Success Magazine, and numerous industry case studies. Karla earned a Master of Science in Electronic Commerce and a Bachelor of Science in Technology & Management from the University of Maryland with the highest honors, receiving the President’s Award for Outstanding Academic Excellence. Karla also has extensive experience planning and managing the development, launch, and marketing of high-tech applications across B2B integration, Web-services, digital advertising, and healthcare.
gross profits

Start Selling On Day #1 Of A Used Vehicle Acquisition To Speed The Sales...

The two primary keys to increasing dealership inventory turn is to decrease the Retail-Ready time of newly acquired used vehicles and to simultaneously increase...
Crisis

Emerging Better & Stronger from A Crisis

A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and...
Autotradervideo

Ease Your Customers’ Concerns By Answering These 5 Questions – Brian Moody, Autotrader

On today’s show, we’re so pleased to welcome back Brian Moody, Executive Editor at Autotrader. In this segment, Jim and Brian discuss how to...
express lane

Best Practices for Post-Pandemic Express Lane Service

In wake of a global pandemic, the safety of guests and employees is foremost on dealers’ minds. Safety is foremost on the minds of...
Brian Paschvideo

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today

On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of...
Peter Welch

Peter Welch Retiring as NADA President and CEO at End of 2020

One of the American auto dealer’s greatest allies has announced his intention to retire at the end of 2020. Peter Welch is currently the...
accountabilityvideo

How to Utilize the 4 Levels of Employee Accountability – Dave Anderson, LearnToLead

In today’s segment, we’re pleased to welcome back Dave Anderson, motivational speaker, leadership strategist, and President of LearnToLead. Last time Dave was on our show, he and Jim...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel