The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

End-to-end digital retailing challenges solved by Asbury Automotive Group

Jason Unrau - December 4, 2020

On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of their PushStart tool, creating a shopping...

Sales & Marketing

How AutoHub is Revolutionizing the Trade-In Game

Josh Isley - December 3, 2020

When the COVID-19 pandemic struck the U.S. back in March, dealers across the country were uncertain about what the future held for their business. With foot traffic held to a...

Sales & Marketing

New to recon software? Make the most of it

Anthony Martinez - December 1, 2020

Congratulations! You’ve decided to advance your used car business by improving its reconditioning efficiencies through automation. Now what? Few people like change, and a shift in daily habits the least, so include...

Sales & Marketing

Car sales strategies then and now: How to modernize your techniques for 2021

CBT News - December 1, 2020

Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the CEO of David Lewis and Associates,...

Sales & Marketing

Top 3 social media platforms your dealership should actually use

CBT News - December 1, 2020

Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter,...

Sales & Marketing

Tips to enhance the trade-in appraisal process

Jason Unrau - December 1, 2020

In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16 million trade-ins are taken in by...

Sales & Marketing

Marketing during COVID-19: Five examples of advertising to customers

Chanell Turner - November 26, 2020

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....

Sales & Marketing

New study shows consumers’ motives for dealership service, key marketing tactics

Jason Unrau - November 26, 2020

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...

Sales & Marketing

How the As-a-Service Revolution empowers dealerships to be more efficient

Matt Leone - November 25, 2020

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage...

Sales & Marketing

Lower volume, higher profits the name of the game for dealers on Black Friday

Jason Unrau - November 25, 2020

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous years. The prediction comes from industry...

Sales & Marketing

End-to-end digital retailing challenges solved by Asbury Automotive Group

How AutoHub is Revolutionizing the Trade-In Game

New to recon software? Make the most of it

Car sales strategies then and now: How to modernize your techniques for 2021

Tips to enhance the trade-in appraisal process

Marketing during COVID-19: Five examples of advertising to customers

New study shows consumers’ motives for dealership service, key marketing tactics

How the As-a-Service Revolution empowers dealerships to be more efficient

Lower volume, higher profits the name of the game for dealers on Black Friday

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