TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Hyundai
Sales & Marketing

Hyundai USA CMO Angela Zepeda on the biggest marketing changes and successes from 2020

- December 16, 2020
When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However, automotive retail came through the pandemic...
Sales & Marketing

(Part 2) Why you should use YouTube for your fixed ops marketing campaigns

- December 16, 2020
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
salespeople
Sales & Marketing

Study shows just 24 percent of salespeople are high performers

- December 15, 2020
A new study identifies that less than one in four salespeople is performing at a level considered above average. The report called the “State of Sales” by Questionmark was powered by Salesforce...
Sales & Marketing

Is your dealership using video messaging to drive car sales? Stephanie Singletary, Covideo

- December 14, 2020
The COVID-19 pandemic has pushed people to communicate through video engagements at higher rates both personally and professionally. Covideo is a video messaging company with strategies to take your communication...
loyalty
Sales & Marketing

Tips for adding ownership value, loyalty in an increasingly digital industry

- December 14, 2020
In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent repair facility will host classes that teach...
management
Sales & Marketing

How to sell change to upper management

- December 11, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate or die. There can...
YouTube
Sales & Marketing

Why you should use YouTube for your fixed-ops marketing campaigns

- December 10, 2020
Look around at most of your automotive dealership competitors on Google, and you'll find that they're using YouTube to inform prospective customers about the latest models. But it's not just a place...
AutoHub
Sales & Marketing

How this advanced online trade appraisal tool can align your dealership with the future of digital retailing

- December 9, 2020
On today’s show, we are pleased to welcome Sam Naimi, CEO and Co-Founder of AutoHub, an innovative automotive platform designed to help dealers buy more trade-ins at higher margins. AutoHub's in-store...
Jennifer Suzuki
Sales & Marketing

Jennifer Suzuki on the value of adapting to a digital sales process

- December 8, 2020
Since the onset of the COVID-19 pandemic, sales teams have had to reshape their existing strategies to keep up in the digital landscape. Online retailing has accelerated to new heights...
Sales & Marketing

Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer Needs

- December 7, 2020
Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and how dealers are supporting customers as...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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CBT News
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