Volvo Cars is offering Californians interested in luxury vehicles the chance to join the reworked Care by Volvo 2.0 program, a flexible subscription lease with a single monthly payment that covers the use of the car, maintenance, road hazard insurance, excess wear allowance, and other standard services.
The offer, which will launch in California in February, responds to growing consumer demand for simplicity and adaptability in ownership, whether it be for a mobile device, streaming services, or a vehicle. The Care by Volvo subscription expands the range of options available to customers when purchasing, financing, or leasing a new Volvo.
Care by Volvo offers a two-year term, but subscribers can change vehicles or cancel the subscription without penalty after five months.
“We are thrilled to give Californians the ability to subscribe to their cars,” said Anders Gustafsson, Senior Vice President of the Americas and President and CEO of Volvo Car USA. “Volvo is about giving people the freedom to move in a personal, safe and sustainable way. The simplicity and flexibility Care by Volvo offers is unmatched.”
The first iteration of the Care by Volvo subscription program was suspended in California due to a ruling by the California Public Utilities Commission (CPUC). The CPUC determined that the Care by Volvo program needed to be consistent with the state’s regulations regarding dealer franchise laws, putting the program and Volvo in a difficult position.
The Care by Volvo program was designed to provide a flexible and cost-effective way for consumers to access new cars, which was seen as a great way to get people into new cars without the associated costs and commitments of a traditional purchase.
However, the CPUC’s ruling forced Volvo to stop the program in the Golden State while it worked with the CPUC to find ways to make it compliant with the state’s regulations regarding car rental businesses.
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