What Consumers Look For in a New (or Used) Car


What matters most to car buyers? Comprehensive safety features? Low maintenance costs? Reliability?

The answer, it turns out, depends on one on major variable: Are they looking for a new car or a used one?

Used cars may just be older versions of new cars, but they actually cater to distinct audiences with different goals and expectations. For instance, buyers looking to purchase a new car prioritize safety and space while for those scouting for a pre-owned vehicle may be willing to compromise on space in exchange for low miles.


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