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Reducing friction between online and in-store car buying experiences — Courtney Roberts-Lawes | Gubagoo

In the fast-paced world of automotive sales, dealers and their trusted business partners are constantly striving for ways to bridge gaps in the digital and in-store car buying experiences. Providing seamless transitions between offline and online shopping is no longer optional; it is a central aspect of meeting the needs of today’s consumers.

On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Courtney Roberts-Lawes, product marketing manager for Gubagoo. Gubagoo is a major provider of communications solutions for the automotive industry. With digital retail services such as live chat and video messaging, dealers can provide the ultimate car buying experience regardless of whether a consumer starts their journey online or in-store. Now, Roberts-Lawes reveals the best ways to care for customers in a swiftly advancing technological world.

Key Takeaways

1. Gubagoo makes the car buying experience convenient for both shoppers and dealers by allowing businesses to track and engage with customers both online and offline at any point throughout their journey.

2. Making car buying experiences more convenient is crucial to attracting young shoppers, many of whom grew up with stress-free services like DoorDash and Uber Eats.

3. One way to help customers shift from online to in-store retail (or vice versa) is to reduce repetitive paperwork. Above all, customers should not have to sign the same form multiple times.

4. Dealers must also ensure that their in-store price quotes reflect what the consumer was given online to avoid friction.

5. Catch Gubagoo at booth #1513 during the upcoming Digital Dealer conference in Las Vegas starting October 17 to learn more about how your dealership can improve the car buying experience.

"Having a DMS that also communicates with your online retailing solution, your CRM, it really creates this powerhouse of an engine that's easy to use so dealers can really be comfortable knowing that their tools all work together." — Courtney Roberts-Lawes

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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