Saturday, January 22, 2022
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customers falling between the cracks

Closing the Great Divide

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By uniting sales and service, you’ll keep from customers falling between the cracks and in turn, create a loyal base of satisfied buyers. BY BRENDA STANG A few years ago, I was on a break at a Dealer 20 group meeting. It was after the service department review and there were more than a few […]
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Retention

REAL Success – R is For Retention

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If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG Customers don’t care about you until they feel that you care about them. As harsh as this may sound, once you understand this, you will be well on your way to appreciating that […]
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