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Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your...

Earlier this week: Toyota has taken over testing at subsidiary Daihatsu after investigations revealed evidence of cheating on safety certifications for years. Reports of...

Inside Automotive Auditing your marketing process to elevate the customer experience — Glenn Pasch | PCG Digital On this episode of Inside Automotive, host Jim Fitzpatrick...

Inside Automotive The best (and worst) automotive marketing strategies for 2024 — Glenn Pasch | PCG Digital The car market is slowly falling back into its...

Inside Automotive  Exploring ways to improve dealer marketing efforts by leveraging data - Glenn Pasch From the rollout of Google Analytics 4, to marketing for EVs, now...

Earlier this week: Car buyers and auto retailers expressed opposing beliefs and concerns over the electric vehicle market in a new Cox Automotive survey....

Inside Automotive  Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital Customer data and digital marketing are crucial tools...

Inside Automotive: Glenn Pasch shares automotive marketing insights for modern retailing Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly...

 Inside Automotive: Advertising your dealership to attract new hires - Glenn Pasch, PCG Digital On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch,...

Featured Interview: Glenn Pasch on how to curb complacency culture at your car dealership Car dealers are reporting incredible sales and profits in today's market, but...