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brand promise

Creating a Brand Promise

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On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
feedback


The Power of Feedback

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You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
customers

Do Your Customers Want to Tell People About You?

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Everyone has a 'why buy' message. However, Glenn wants to know when your customers do business with you, do you make them feel good about...
communication

Keeping Online Communication Simple

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Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...