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Facebook

Building a Great Social Media Presence (Part 1) – Facebook

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Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...
Alan Ram

What Will They Say?

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On July 17th, 2017 a very good friend of mine and of the automotive industry, Alan Ram, died while piloting one of his private...
new dealership

A New Type of Dealership that Benefits the Consumer

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The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
Snapchat

How To Use Snapchat In Your Dealership’s Marketing

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Snapchat, in the world of social media, is relatively new.  Social media in the automotive retail world is also a relatively new idea.  As...
newscast

Daily Newscast: Cox Auto’s Mark O’Neil on challenges dealers face |...

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  In today’s CBT Newscast for Thursday April 13, 2017: Cox Automotive's Mark O'Neil: New car dealers must be in the used car business Earlier this week...
J.D. Power

Delivering Great Content is Key No Matter What Device Consumers Use:...

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On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...
Lucid Motors

Daily Newscast: Lucid Motors takes on Tesla, One simple way to get...

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  In today’s CBT Newscast for Wednesday March 22, 2017: The 2017 Automotive Engagement Conference A seven-city national tour showing dealers how to measure consumer engagement to...

Ask the Pros

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Q: I am confident that customers who buy on the floor will use our service department but I’m losing customers who buy online. What...

Enthusiasm best delivered by the enthusiast

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Hire Someone Who Loves Cars By: Rian Locadia The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...

Muscle Memory Management

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How to Get it Right Every Time For Each Customer   As a young man growing up in Boston, my father used to take me to...