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Orbee Announces Strategic Financing to Accelerate Market Expansion with Advisory Support from The Presidio Group

Large dealership groups invest in market growth of Orbeeā€™s automotive data management and middleware software

IRVINE, Calif.Ā ā€“ January 23, 2025Ā ā€“ Orbee, Inc., a leading provider of data management and middleware software to the automotive industry, announced it welcomed additional capital investments of an undisclosed amount to expand its sales and customer support efforts and to accelerate its ongoing product development.Ā Ā 

The Presidio Group acted as exclusive financial advisor to Orbee in the transaction, in which new strategic investors included Sam Pack Auto Group and Butler Automotive Group.

ā€œDealerships are charting a clearer path to leveraging their own rich customer data to improve their customersā€™ conversion, engagement, retention and satisfaction throughout their purchase and ownership experience, and we are excited to be a data and activation solution for this sea change,ā€ said Orbee CEO Atul Patel. ā€œThe enthusiasm shown by our existing and new investors in supporting our growth journey is both exciting and a testament to their belief in our technologyā€™s promise and the broader industry trends.ā€Ā 

Orbee brings together all of a dealershipā€™s data sources in a centralized platform that empowers retailers to manage and leverage their own data. For enterprise clients, Orbee integrates with existing on-premises and cloud data infrastructure, while other customers can leverage managed integrations with commonly used industry software. With the Orbee platform, dealerships can quickly activate their data with Orbeeā€™s marketing and advertising capabilities or integrate with existing service providers. Dealerships are also leveraging the Orbee platform to improve sales and customer service workflows, optimize inventory and centralize reporting.

ā€œDealers who are early adopters of Orbeeā€™s technology are excited about how the platform is helping them tailor the experiences they deliver to their customers,ā€ said Presidio Principal Scott Zienkewicz. ā€œThat has translated into unwavering support for Orbeeā€™s growth by its investors.ā€Ā Ā 

ā€œThe most successful dealers in the future will be those who personalize the sales and service experience for their customers, and Orbeeā€™s innovative technology can help dealers get there,ā€ said Presidio CEO Brodie Cobb. ā€œData is king, so itā€™s no wonder that dealers are excited to leverage the power of their data to drive results and improve customer interaction.ā€Ā 

About The Presidio Group

The Presidio Group (ā€œPresidioā€) was founded in 1998 with the simple mission to relentlessly put the interests of our clients first. By steadfastly adhering to this philosophy, the firm has earned the trust of clients throughout the United States. During their careers, the professionals at Presidio have collectively done more than 280 transactions totaling almost $19 billion. The Presidio Group is based in Denver and Atlanta. Presidio Merchant Partners LLC is a subsidiary of The Presidio Group LLC and is a member of FINRA and SIPC. For more information on Presidio, visitĀ www.thepresidiogroup.com.

About OrbeeĀ 

OrbeeĀ provides data management and middleware software to the automotive industry to modernize the car buying experience. Franchised and independent dealers and enterprise clients use theĀ OrbeeĀ platform to measure marketing investments with campaign analytics, understand shopper behaviors usingĀ Orbeeā€™s customer journeys tool, manage and control first- and third-party data with tag management, reach buyers everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful application programming interfaces and software development kits. The company partners with dealer-centric media agencies, service providers and OEM programs to expand the reach of its robust technologies. To learn more aboutĀ Orbeeā€™s powerful marketing technology, visitĀ orbee.comĀ and followĀ OrbeeĀ onĀ LinkedIn. Connect withĀ OrbeeĀ in person by visiting us atĀ upcoming events.

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