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NADA Show 2025: Greg Uland | Reynolds & Reynolds

Today at the 2025 NADA Show, CBT News got a chance to catch up with Reynolds & Reynolds‘ VP of Marketing, Greg Uland, to discuss groundbreaking advancements in Fixed Ops and dealership efficiency. Known for his engaging podcast and industry insights, Uland shares how the company is empowering dealers to optimize operations and prepare for the future of automotive service.

Key Takeaways:

  1. Uland emphasized the critical importance of eliminating inefficiencies in service departments, particularly addressing “dead bay time,” when vehicles sit idle, waiting for approvals or parts. He also highlights the need for seamless communication between advisors, technicians, and parts departments to maximize productivity. Tools like Advanced Service, which enables electronic communication and remote approvals, are driving significant improvements in this area.
  2. Reynolds & Reynolds’ new product, Appointment AI, is streamlining service appointment scheduling by leveraging artificial intelligence to align shop availability, technician capacity, and customer needs. Uland shares how this tool prevents overloading schedules and improves customer experiences by offering flexible appointment options. Dealers at the show responded positively to the product’s potential to enhance operational efficiency.
  3. From parts delivery robots to integrations with partners like Sunbit and UVeye, Uland showcased how Reynolds & Reynolds is bringing cutting-edge solutions to dealerships. Key advancements include pre-approvals for repair financing, integrated diagnostics data, and streamlined rental car management—all designed to enhance the customer experience while boosting service department revenues.

Catch all of CBT News’ coverage of the 2025 NADA Show here. 

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Jasmine Daniel
Jasmine Daniel
Jasmine Daniel is a staff writer and reporter for CBT News. She holds a BFA in Writing from the Savannah College of Art & Design and has over eight years of experience in SEO, digital marketing, and strategic communication. Her storytelling skills bring breaking news to life, delivering timely, impactful stories that resonate with readers.

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