OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors to provide penny-perfect payments to their dealers. In this segment, Jim and Aaron discuss some of the current disconnects in the online car buying journey, and how they should be addressed.

Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s top professionals.

Did you enjoy this on-site coverage of the 2021 Automotive Analytics & Attribution Summit? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.