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NADA Show 2025: George Pero | Mach10 Automotive

CBT News’ Jim Fitzpatrick spoke with George Pero, President and CEO of Mach10 Automotive, during the 2025 NADA Show in New Orleans. As an expert in automotive mergers and acquisitions, George shared how his company is redefining the dealership buy-sell process by maximizing dealership valuations through data-driven strategies and operational improvements. With Mach10 Automotive’s tailored approach, dealers are not only positioned for higher sale prices but also equipped to increase profits during the preparation process.

Key Takeaways

  1. George Pero explained that Mach10 Automotive specializes in enhancing dealership valuations by analyzing performance metrics, identifying growth opportunities, and implementing strategic improvements. His team works closely with dealers to optimize operations and improve financial outcomes before a sale.
  2. Mach10 Automotive evaluates dealership performance using a year-long engagement model. By providing detailed playbooks and real-time adjustments, it often exceeds national averages. This approach ensures dealerships are better positioned for profitable exits while also boosting operational efficiency.
  3. Dealers often see increased profits during the process, with some opting to continue growing their business rather than selling. Pero emphasized that Mach10 Automotive’s data-driven approach enables quick pivots and ongoing improvements, creating success stories whether dealers choose to sell or retain their businesses.

Catch all of CBT News’ coverage of the 2025 NADA Show here.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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