TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%
TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%
TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%


Marburger’s three-step formula to elevate your F&I department

In this episode of Training Camp with Adam Marburger, he shares a proven, repeatable, and non-negotiable formula to elevate F&I departments to the next level. Marburger, a black belt in Brazilian Jiu-Jitsu and F&I, brings his disciplined approach to help automotive professionals enhance their operations and achieve long-term success.

The foundation of F&I success begins with selecting the right products and ensuring they are tied to a suitable profit-share program. Profit-sharing programs are critical because they allow dealerships to retain a stream of revenue that would otherwise go to insurance companies. By tailoring F&I products to current market demands and aligning them with an effective profit-sharing model, dealerships can build a stable and profitable foundation for their departments.

Equally important is the implementation of clear, written processes paired with accountability. Marburger stresses that while processes and accountability might not be the most glamorous topics, they are the bedrock for operational growth and scalability. These processes should be consistently trained upon and enforced by a dedicated individual within the dealership. Accountability ensures that everyone stays aligned with the dealership’s goals and best practices, creating a culture of discipline and excellence.

The final pillar of Marburger’s formula is a commitment to continuous coaching, training, and development. The automotive industry is ever-evolving, and dealerships must adapt by investing in the growth of their staff. Ongoing mentorship and training keep teams sharp, innovative, and competitive. Staying humble and embracing learning opportunities enables F&I professionals to push past limitations and reach new heights in performance.

By focusing on these three key areas—products tied to profit-sharing, accountable processes, and continuous development—dealerships can transform their F&I departments into highly efficient and profitable operations. With the right mindset and commitment to growth, success is not just possible; it’s inevitable. As Marburger demonstrates, the path to mastery begins with preparation, discipline, and action.

"We must commit to a life of training and development. If you commit to training and development, you're going to get to the next level." – Adam Marburger
Read More


More from Training Camp
Why the FTC Section 5 enforcement is changing dealership operations 

Why the FTC Section 5 enforcement is changing dealership operations 

- August 11, 2026
The retail automotive compliance landscape is shifting beneath the feet of dealership owners, moving from traditional regulatory oversight into a self-policing market ecosystem. On the latest episode of Training Camp,...
3 key steps to fixing an underperforming dealership

3 key steps to fixing an underperforming dealership

- July 28, 2026
Turning around an underperforming store takes more than fresh advertising. It means fixing culture, tightening processes, and having financial discipline. That's the challenge Scott Simons, Owner of Simons Automotive Group, took...
How dealers can embrace AI without increasing compliance risk

How dealers can embrace AI without increasing compliance risk

- July 21, 2026
With the vast and intense rise of artificial intelligence transforming dealership operations, compliance is becoming more complex than ever. On the latest episode of Training Camp, Jim Ganther, President of...
Chris Saraceno

Chris Saraceno and Danelle Delgado share the blueprint for personal growth

- July 14, 2026
Chris Saraceno and Danelle Delgado have spent years building reputations as people other leaders turn to for advice. So, as they join us on today’s episode of Training Camp, they...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.