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Mar-Kee Group President David Martin on automotive sales training through the pandemic

As the pandemic roles on, the retail automotive industry is being reshaped. Roles and training for many positions are being reworked, but what should that look like? On today’s show, we’re pleased to welcome David Martin, President and Co-Founder of the Mar-Kee Group, to discuss sales and management training through the pandemic and beyond.

In this segment, Martin and anchor Jim Fitzpatrick discuss:

  • The significant differences in training for sales and management now, compared to just a few years ago.
  • What things should dealers be focused on at the dealership?
  • What’s your take on the impact of digital retailing in sales training.
  • Is the salesperson as relevant today as they were 5 years ago?
  • What skillset should we be looking for when recruiting in sales?
  • As we look beyond 2020, is there anything that concerns you in regards to the retail automotive industry?

Did you enjoy this interview with Mar-Kee Group’s David Martin? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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