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Louie Herron reveals the art of separation and preparation in sales excellence

How do you effectively cater to the training needs of a seasoned salesperson while simultaneously training a newbie? Today’s episode of CBT Now discusses sales training and growing two types of associates. We’re pleased to welcome Louie Herron, Former Dealer Principal, Business Coach, Entrepreneur, and Author. 

Key Takeaways 

1. During the interview, Herron highlights the significance of ongoing training for both seasoned sales associates and newcomers in the automotive industry. It emphasizes the need for managers to skillfully balance the training needs of different experience levels.

2. Louis Herron shares his journey from salesperson to dealer principal and emphasizes the role of mentorship and coaching in helping sales professionals climb the ranks. He discusses the importance of instilling a passion for continuous improvement and the value of honing basic sales skills.

3. The conversation delves into the challenges faced by sales departments during the COVID-19 pandemic and the subsequent shifts in the automotive market. It underscores the need for adaptability and preparation to navigate changing market conditions and customer expectations.

4. Moreover, Herron discusses various sales strategies and techniques, including social media selling, word tracks, scripts, and effective closing techniques. He emphasizes the importance of mastering these skills to enhance sales performance and customer satisfaction.

5. Nevertheless, Herron mentions the significance of accountability in sales training and the importance of measurable results. Herron’s approach involves setting clear goals, tracking progress, and holding sales teams accountable to drive tangible improvements in sales performance and dealership profitability.

"I think for me, what I really like to dive into and really convey to people is that it's in the separation; it's in the preparation that creates the separation." – Louie Herron

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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