Thursday, January 28, 2021

Is your dealership capitalizing on the revenue opportunities from service recalls?

On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan Flores, Senior Director of Product Management for Kelley Blue Book. to discuss revenue opportunities that service recalls provide franchise dealers.

In this segment, Terreberry and Flores take a deep dive into the following:

  • The current state of the vehicle recall market due to COVID-19
  • How these market conditions impact dealerships’ service and repair business when it comes to recalls
  • Key features within the new Car Recall experience on KBB.com and how it can help franchise dealerships acquire recall service customers
  • Key Cox Automotive data that speaks to why dealerships should market their service department on KBB.com
  • Where franchise dealers can learn more about becoming a Kelley Blue Book® Featured Auto Repair Center

Did you enjoy this interview with Jade Terreberry and Juan Flores? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

The Weekly Automotive Market Minute for January 27, 2021

Welcome to the Weekly Automotive Market Minute with Jim Fitzpatrick: This week’s retail SAAR of new car sales came out to 13.07, an 8.8% increase...

Investment activity for automotive tech companies starts off strong in 2021

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money...

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact...

Latest Articles

The Weekly Automotive Market Minute for January 27, 2021

Welcome to the Weekly Automotive Market Minute with Jim Fitzpatrick: This week’s retail SAAR of new car sales came out to 13.07, an 8.8% increase...

Investment activity for automotive tech companies starts off strong in 2021

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money...

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact...

4 strategies to get the maximum effort from your entire team

As the new year begins, dealers are looking to get maximum effort from their entire team. Celebrated trainer, speaker, and CEO of DealerPRO Training, Don...

How dealership teams can come together and thrive under difficult circumstances – Mike Robbins

As business leaders, dealers are constantly looking for ways to build strong cultures of high performance, trust, and belonging. Mike Robbins, speaker, coach, and former...