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Is your dealership capitalizing on the revenue opportunities from service recalls?

On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan Flores, Senior Director of Product Management for Kelley Blue Book. to discuss revenue opportunities that service recalls provide franchise dealers.

In this segment, Terreberry and Flores take a deep dive into the following:

  • The current state of the vehicle recall market due to COVID-19
  • How these market conditions impact dealerships’ service and repair business when it comes to recalls
  • Key features within the new Car Recall experience on KBB.com and how it can help franchise dealerships acquire recall service customers
  • Key Cox Automotive data that speaks to why dealerships should market their service department on KBB.com
  • Where franchise dealers can learn more about becoming a Kelley Blue Book® Featured Auto Repair Center

Did you enjoy this interview with Jade Terreberry and Juan Flores? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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