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F&I

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
Equifaxvideo

How Equifax is Helping Dealers Improve their Targeted Marketing – Jenn Reid

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jenn Reid, Vice President...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Creating a Clear Set of Goals to Achieve Your Vision

 When it comes to setting goals, what works for you may not work for everybody. On this week's episode of On the Mark, Mark...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...