How to steer clear of misunderstandings in the dealership – Matt Easton | Easton University

Misunderstandings can be costly, so knowing how to effectively communicate is essential before you get to that often dreaded point. On today’s episode of Inside Automotive, we’re joined again by Matt Easton, Sales Coach, Consultant, and the Founder of Easton University, to learn how to avoid misunderstandings that could cost you money in business and headaches in life. 

Matt Easton catalyzes success in sales, business, and life. He has developed sales coaching programs that transformed how individuals accomplish commercial goals. Through his companies, universities, and YouTube channels, Matt helps people get better in minutes where they would otherwise have struggled for years. Easton makes achieving success more straightforward, dependable, less stressful, and enjoyable.

Key Takeaways:

  1. In both corporate and personal interactions, misunderstandings are characterized as errors in comprehension. 

2. Easton explains two strategies salespeople can utilize in the dealerships to avoid misunderstandings, which are:

    • State your intentions from the very beginning. For example, when communicating with prospects, ask your question, but follow through with why you’re asking what you are. 
    • Ask for an example of expectation. When they answer your question, ask them to provide an example of what they mean so you know the best way to proceed in the conversation. 

3. For business owners, the hardest thing is finding and attaining great people. Easton asserts, “Businesses everywhere risk the opportunity of losing a rockstar due to a slight misunderstanding.” 

4. It’s crucial to remember that people can’t read each other’s minds, and believing you know what each other wants is the quickest way to run the danger of miscommunication and possibly losing excellent personnel.

5. If you want better training tools for your staff, head to for more information.

"Majority of the time, we can't read our prospects mind, nor can they read yours."

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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