How to identify gaps in your dealership’s interactions with prospective customers – Pogo Parr, CallSource

With the 2021 NADA virtual show just around the corner, CBT News anchor Jim Fitzpatrick talks with Pogo Parr, President of Automotive at CallSource, about the growth of technology in the retail automotive industry. CallSource has been serving the automotive industry for nearly 28 years. CallSource serves in both the retail and OEM space, providing communication technology solutions that drive better business. The company is the founder of CallTrack, in which dealers can build a better understanding of their customer’s journey, and provide the marketing attribution needed to judge and adjust advertising.

Parr begins the conversation by discussing the many ways CallSource is serving the industry. He discusses the product, DealSaver, in which dealers are able to reclaim missed opportunities. When a phone handler doesn’t set an appointment with a prospect or lead, dealers are sent a DealSaver Alert. Parr also talks about one of the latest launched products called EveryLead. This premium marketing solution pulls together all online and offline attributions in an easy-to-use platform, so dealers can see all their traditional and digital (both paid and organic) marketing campaigns at a glance.

Parr then discusses the biggest opportunities for dealers moving into 2021. He looks back at 2020 and how the industry experienced a shift during the Coronavirus pandemic. Parr says that dealers were stretched during the shutdowns, but were able to come back strong during the summer months. New processes allowed dealers to realize they could succeed with less. Dealers became more efficient and more profitable. Parr says he expects dealers to do very well in 2021, granted they continue to stay committed to the new processes associated with daily operations.

Parr concludes the conversation by discussing CallSource’s latest service called, “Own-Set-Close.” This service helps dealers identify any gaps in their interaction with prospects. With CallSource, dealers are able to “Own” every lead, “Set” every appointment, and “Close” every deal.

For more information on CallSource solutions, visit callsource.com