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digital retailing

Facebook and PureCars study reveals value of digital retailing for dealers

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These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle sales. While it’s important to discuss marketing tactics, it’s also worth seeing how effective they actually are.  A joint study ran by Facebook and PureCars, a digital marketing and advertising company […]
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digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can easily be overlooked. In his personal vehicle search, automotiveMastermind’s Director of Business Development Steve DeWitt has experienced firsthand opportunities for improvement in how digital retailing […]
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hours

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to buy somewhere that offers the ability to complete at least some of the steps online. But during COVID-19, dealers were forced to offer nearly all […]
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manufacturing

7 New and Exciting Trends in Automotive Manufacturing and Retailing

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Automotive manufacturing and retailing have changed dramatically over the last 5-10 years. Technology is advancing at a break-neck pace. Self-driving cars, electric vehicles, and changing mobility habits are paving the way to the new future of automotive manufacturing. Here’s a look at 7 of the most exciting new trends in automotive manufacturing and retailing. Self-Driving […]
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retailing

Pete MacInnis: What’s holding back dealers from digital retailing

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Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is shorter transaction times. We asked Pete MacInnis, CEO and Founder of […]
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