Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online communities. Copying what they do online...
Raise your hand--who likes to discipline an employee? I hear crickets chirping in the background.
Yet discipline is a cornerstone of highly productive companies. Without it, employee performance is at risk.
But...
About 18 months ago, there was a surge of loans being written with customers with the lowest credit score. According to CNBC, subprime loans have dropped. Experian's Melinda Zabritski says...
It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your...
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider, however, that the average dealership sees...
American car consumers are power hungry.
Or at least the word “power” appeals to them when they’re vehicle shopping.
That’s according to a new CDK Global analysis of what terms resonate with...
Guest columnist Ron Volper discusses how a well-thought out compensation plan can help retain your best employees.
Small and mid-sized businesses that lose top performers incur the costs of hiring and...
Gen Y workers are often maligned in the business world for their entitlement or self-interest, but there are several productivity lessons to be learned from the millennial work style. Companies...