CDK’s Ron Frey on developing the best in-store process

Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT’s Jim Fitzpatrick, Ron Frey, Chief Strategy Officer with CDK Global, gave his thoughts on the topic. He says not everyone wants to do everything online. Even more importantly, if dealerships are concentrating so much of the online process, are they missing out on valuable pieces to the in-store process.