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CDK’s Ron Frey on developing the best in-store process

Does every car shopper want to handle the buying process all online? It depends on who you ask. In an interview with CBT’s Jim Fitzpatrick, Ron Frey, Chief Strategy Officer with CDK Global, gave his thoughts on the topic. He says not everyone wants to do everything online. Even more importantly, if dealerships are concentrating so much of the online process, are they missing out on valuable pieces to the in-store process.
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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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