Andy Medley: Why customers want total control of the car buying process

While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the process and discussed his session at the summit, titled “Why Consumers Loathe your Online Experience.”

Tagscar buying Customer Experience customers PERQ Andy Medley

Rethink the customer journey to capture today’s cautious vehicle shoppers

Jaelyn Campbell - August 28, 2026

Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...

Sales & Marketing Featured

How CarJiffy prepares dealers for the shift to AI buying

Jason Becknell - August 20, 2026

CarJiffy is preparing dealers for the shift from AI-powered shopping to AI buying. Since consumers already use AI to shop for vehicles, compare models, evaluate payments, and narrow inventory with...

Sales & Marketing Inside Automotive

Capital One reveals how dealers can win over the next-gen of car buyers

Jaelyn Campbell - August 12, 2026

With a new generation of car buyers entering the market, their expectations are shifting towards a very different buying experience than previous generations. Joining us on today’s episode of Inside...

Sales & Marketing Inside Automotive

Shopping is not buying: Why your website needs to become a 24/7 sales channel

Gary Ng-Wai - August 11, 2026

How many cars did you not sell last night? Not leads. Not VDPs. Vehicles that were on your site after hours, with buyers ready to move forward, but your website...

Sales & Marketing Publishing Partners

Andy Medley: Why customers want total control of the car buying process

While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the process and discussed his session at the summit, titled “Why Consumers Loathe your Online Experience.”

Latest Articles

Weekly roundup: Canada hits back with $20B tariffs, VW’s CEO clashes over cuts, New-vehicle sales hold at 16.4M SAAR

Inside Hoffman Auto Group’s Vermont expansion and luxury push

Rethink the customer journey to capture today’s cautious vehicle shoppers

vAuto Launches Test Drive, New Initiative to Scale and Speed Product Innovations

U.S.-Canada tariffs add concerns for dealers, Volvo expands EV safety alerts, Experian sees hybrid financing jump

U.S.-Canada tariff fight raises new concerns for North American dealers

Volvo expands connected safety alerts across its EV lineup

Experian finds hybrid financing jumps as EV demand cools

Toyota’s global sales & production fall in July on China, Middle East weakness

2026 Honda Accord continues to prove why midsize sedans are a winner