Recruiting technicians is never a hard job. The real difficulty is recruiting technicians worth your money and time. Too often in my career as a technician was I forced to...
CBT's Joe Gumm sat down with Paul John, Executive Director of the Georgia Independent Auto Dealers' Association, to discuss why this event was so much more than just another industry...
Joe sits down with Steve Jordan, CEO of the NIADA, as he offers his take on compliance. We asked Steve: Should dealerships hire a compliance officer? If not, who IS...
The Problems of Distracted Driving
In 2016, nearly 40,000 people died as a result of automobile accidents. Â While there have always been dangers associated with driving, the likelihood of an accident...
Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that...
Getting views on your inventory is the objective of digital marketing. It's even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to...
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
In a recent analysis of trends impacting SUV and crossover sales, IHS Markit revealed more than 2/3 of SUV and crossover owners, who returned to market in the first four...
One year ago, a New York dealership won a ruling against GM’s use of ratings. Today, the fight against unfair performance ratings is growing even stronger.
The landmark Beck Chevrolet v...
SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search engines and making it easier for...