Frank Lopes: What dealers want from vendors
At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote speaker. During his session, he interviewed...
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
Headlines
Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back
Understanding Why We Buy
Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
Exclusive Interview with NADA Chairman Mark Scarpelli
CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss topics including the NADA's hurricane relief efforts, stair-step incentive programs, consumer trust, and more.
Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags
FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive...
CRM Is About CEM!
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact!
Success in business requires...
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
Techs: Job Satisfaction Equals Increased Service Revenues
It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting and training expenses, mistakes due to...
How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution.
While this isn’t about the attribution...
When are Millennial shoppers going online to shop?
Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
