Mike Burgiss: Results from the Future of Digital Retail Study

digital retail


When the Future of Digital Retail study came out last month, it provided a consumer’s view of the car shopping process. We wanted to know how those views impacted trends we’re seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President for Digital Retailing at Cox Automotive, told CBT that some of the findings were a little surprising in some areas.