Elise Kephart: How video impacts sales and service



As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using video mean for your dealership? You can have product and service promotion videos, customer reference videos, training videos, and even a marketing and event video. That word “video” is wide-ranging, so we asked video expert Elise Kephart what the focus should be on when creating videos.