According to a Kelley Blue Book report, GMC, GM’s heavy duty focused subsidiary, broke records in Q4 of 2022, possibly explaining why pickups remain at the top of the wish list for American consumers.
The research from Kelley Blue Book reveals that GMC, for the first time in its history, ranked fifth in customer consideration (for non-luxury vehicles). This was thanks to a 2% increase in car buyer interest in Q4, bringing the total number of shoppers considering a GMC purchase to 14%. For comparison’s sake, Ford, which took third place, reached 29%.
The growth in GMC consideration may have helped keep pickup trucks top of mind for U.S. drivers. According to Kelley Blue Book, 33% of buyers outside of the luxury market, considered a truck in Q4 of 2022. In fact, out of the top ten most considered vehicles, half were pickup trucks. The Ford F-150 remained America’s most sought after non-luxury car and best-selling pickup, followed by the Chevy Silverado 1500, Toyota Tacoma, GMC Sierra 1500, the F-150’s siblings F-250 and F-450 and the Silverado 2500 and 3500. Other winners were the Honda CR-V in third place, the Dodge Durango in sixth, the Honda Civic in seventh, the Toyota Camry in ninth and the Honda Accord in tenth.
Despite it’s strong showing in consumer consideration, Ford’s Q4 and annual performances were unusually weak. Meanwhile GM, as evidenced by GMC’s strong showing, closed the year on a successful note, earning nearly $10 billion more between October and December than it had the year before. Although predictions for the 2023 market remain divisive, the Kelley Blue Book report does indicate that the automaker giant is gaining significant ground in the car manufacturing rat race.
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