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Fordin Automotive drives innovation in dealership management with DeelrPro BI unveiling

Raleigh, NC (February 1, 2024) —Fordin Automotive, leaders in innovation in dealership SaaS, proudly unveils DeelrPro BI. Led by industry trailblazer Fred Fordin and his son Charles Fordin, this revolutionary business analytics package incorporates state-of-the-art tools and technologies which will set a new benchmark for the automotive industry.

As the creators of ASR Pro, the fixed operations platform now known as CDK Service and Xtime Inspect, Fordin Automotive is thrilled to continue to move the industry forward with this new endeavor. Fred Fordin expresses, “In the ever-evolving automotive landscape, our aim with DeelrPro BI is to empower dealers to make swift, informed decisions in the day-to-day management of their assets.” He emphasizes the need to move away from outdated practices of reacting to issues and mistakes from the previous months, stating, “It’s an ancient and ineffective way to operate. In a rapidly changing industry, failing to keep pace as 3rd party providers could harm the industry, rendering us irrelevant.”

Charles Fordin adds, “In our search for the next opportunity, DeelrPro BI stood out for its well-designed and strategically valuable nature, both technologically and strategically. We are actively enhancing the product’s dynamism, and progress is advancing at an excellent pace.”

DeelrPro BI has been operational in over two dozen dealerships for an extended period, effectively aiding dealership management in making instantaneous decisions based on historical data and projections. Testimonials from management highlight the tool’s indispensable role in their decision-making processes.

Fred Fordin, a seasoned SaaS and automotive expert with over 50 years of operational experience, is highly regarded in the automotive industry for building teams and leading rapid, scalable business growth. Charles Fordin, leading the technology front for Fordin Automotive since its inception, has significantly influenced various automotive SaaS companies throughout his career.

For more information about DeelrPro BI, visit or

About Fordin Automotive: 

Fordin Automotive’s specialized services cater to a diverse clientele, including OEMs, prominent Dealer Groups, and innovative technology partners in the automotive domain. They offer comprehensive solutions covering the entire spectrum, from conceptualizing and validating SaaS products to achieving product-market fit and further propelling growth and expansion. The company’s multifaceted approach comprises two distinct divisions: one focused on empowering OEMs and Dealer Groups through strategic insights and dynamic partnerships, and the other devoted to fostering integration with technology partners, crafting cutting-edge SaaS solutions, and developing a wide array of software-driven tools tailored specifically for the automotive sector.

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