F&I Today | Meeting The Customer On Their Terms


On this week’s episode of F&I Today

Becky Chernek discusses the benefits of the F&I meet and greet and why meeting the customer on their terms reduces the F&I bottleneck increases profits and overall customer satisfaction.

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Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.