CBT Automotive Newscast for November 25, 2019

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Today on CBTNews.com – Monday, November 25th, 2019:

Dennis McGinnHow to Identify and Close Gaps in Your Reconditioning Process – Dennis McGinn and Scott Gruwell
On today’s show, Dennis McGinn, Founder and CEO of Rapid Recon, joins us in-studio with Scott Gruwell, Dealer Principal at Courtesy Chevrolet in Phoenix, Arizona, who joins us via Zoom. Watch Now

Dennis McGinnStart Being Candid With Customers Who Ask About Price First
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the car?” question that customers always ask. Most salespeople I’ve seen habitually answer this question with one their own: “What’s a good time for you to come into the showroom?” Unfortunately, this common response is out of step with the expectations of today’s car buyers. They can get a price for virtually any other product they want to purchase with little or no effort. Read More

Dennis McGinnWhy Dealers Should Invest More of Their Time into Important Marketing Decisions
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for the lifeblood of your business. You are handing the keys to your kingdom to someone else and allowing them to drive your business in any direction they want. By doing so, you are losing the leadership and understanding of your business and your customers. Read More

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