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Is your dealership using video messaging to drive car sales?...

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The COVID-19 pandemic has pushed people to communicate through video engagements at higher rates both personally and professionally. Covideo is a video messaging company with strategies to take your communication and outreach to the next level. Today, we speak to Stephanie Singletary, senior account executive of Covideo, about the importance of communication in the midst […]
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video marketing

Why video marketing should be in your dealership marketing strategy

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For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip. Fortunately, there is a range of ways to still engage your audience affordably. In recent years, video marketing has become an almost required component of […]
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automotive newscast

CBT Automotive Newscast: July 21, 2020

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Today’s Featured Interview: COVID-19 certainly challenged dealers and their ability to operate. But how much ground was lost? How can it be made up? We caught up with auto acquisitions specialist and CEO of Dave Cantin Group, Dave Cantin, to ask him these very questions. Watch the full-length interview here. Top Headlines:  The COVID-19 pandemic […]
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marketing

Digital Marketing Through Video: How to Do It Well

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Video is a powerful sales medium. According to Wyzowl’s State of Video Marketing 2020 report, the gains can be tremendous–and unexpected. Wyzowl found that in addition to increasing traffic and sales and generating leads, video marketing can even decrease the number of support calls a company receives. It’s also easier than ever to generate video […]
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John Fitzpatrick

How Force Marketing is Using Video to Help Dealers Improve Their...

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Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying...

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As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest has some advice you don’t want to miss. We had the […]
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video advertising

Is Your Dealership Using Video Advertising to Its Full Potential?

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Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at Dealer.com. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I’m so happy to have with us, Mr. Jon […]
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David Kain

Everything You Need to Know About Video Marketing at Your...

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On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi, everyone. Thanks so much for joining me on another edition of CBT News today. I’m so excited to have the one and […]
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Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of...

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On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim and Kevin discuss major trends in digital retailing, what dealers need to know about video marketing, and the importance of building a strong dealership culture.  […]
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video marketing

Beneficial Video Marketing Strategies For Your Dealership

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Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a Forrester researcher, a video is worth 1.8 million words. Video marketing […]
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