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Twitter

Updated: Elon Musk’s legal team claims Twitter is seeking an unreasonably...

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Update 7/19/22: According to a recent report from Reuters, a judge will hear arguments today regarding Twitter's request for a September trial in its...
EVs

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain...

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Trends come and trends go, so what should your team be focused on for continued success in this new year? On today’s edition of Inside Automotive, we’re pleased to welcome back Guy Schueller, Industry Director of Automotive for Twitter, to lend us his insight into what car dealers should concentrate on today. After many debuts […]
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Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
Twitter

How car dealers can increase their brand awareness and engage with...

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If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So what’s trending right now? On today’s show, we’re pleased to welcome Guy Schueller, Industry Director of Automotive for Twitter, to discuss how car dealers are […]
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Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving markets — and some investors are worried.” The truth is, even the media are concerned because, unlike decades ago, they aren’t the only funnel of information […]
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Dealers and Digital “Reveals”

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Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford’s digital reveal is the latest example of manufacturers using online platforms to adapt to the COVID-19 marketplace. Earlier this year, several brands took similar steps when […]
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advertising

Advertising with Twitter Video

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 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all in on Twitter paid advertising.   You could find all of our tips from our trainers like Brian Pasch on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT:  If […]
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accelerated mobile pages

Accelerated Mobile Pages

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On today’s episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as more consumers continue to use mobile devices to shop for their vehicle.
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How Should You Be Sharing Content On Your Dealership’s Social Media...

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Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership’s social media accounts and how to customize each post specifically for different channels. Social media platforms are very opportunistic for dealerships. When built and managed correctly, it can increase your visibility and sales. Recently Facebook stated […]
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social media

Building a Great Social Media Presence (Part 2) – LinkedIn and...

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This article is part of a series on Building a Great Social Media Presence. Read Part 1 – Facebook here. One of the most effective and complex ways to engage with your audience is social media. However, figuring out the best techniques and tools to build a great social media presence isn’t always so easy. There […]
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