Week In Review: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon | Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture

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CBT News Week In Review for Friday, September 27th, 2019:

newscastWhat Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon – Zach Klempf, Selly Automotive
Thank you so much for joining us on another edition of CBT News. Today, we’re pleased to welcome back Zach Klempf, founder and CEO of Selly Automotive, to discuss the latest trends and disruptors in the auto retail industry. Watch Now

How Ron Marhofer Auto Family Has Continued to Thrive for 100 Years – Chris Marhofer, COO
After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built a century-long legacy and has no plans of stopping. To find out how this Akron, Ohio auto group has continued to thrive for 100 years, we recently spoke to Chris Marhofer, President and COO of Ron Marhofer Auto Family. Watch Now

newscastHow Manheim’s New Apprentice Program is Helping to Tackle the Technician Shortage – Tony Markese, VP of Reconditioning
The challenge for service managers isn’t just finding warm bodies, it’s finding qualified and skilled technicians who are willing to step into open positions. However, some auto industry players are taking a different approach, and training newcomers from start to finish. One of these unique initiatives is Manheim’s nationwide Apprentice Program. To find out more, we recently caught up with Tony Markese, Vice President of Reconditioning at Manheim. Watch Now

newscastDigital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim and Kevin discuss major trends in digital retailing, what dealers need to know about video marketing, and the importance of building a strong dealership culture. Watch Now

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