TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%
TSLA373.720-13.79%
GM78.520-0.48%
F12.480-0.15%
RIVN16.950-0.79%
CYD41.870-0.72%
HMC24.480-0.14%
TM196.080-4.35%
CVNA403.000-13.79%
PAG160.0000.53%
LAD276.390-0.19%
AN202.970-0.41%
GPI339.780-2.08%
ABG202.010-0.44%
SAH71.2200.2%


Kevin Frye

Frye

Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye

- December 14, 2022
Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience study. On today's episode of Inside...
Inside Automotive Sales & Marketing
Wyler

How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors

- August 9, 2022
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
Sales & Marketing Featured
crypto

Kevin Frye on Jeff Wyler Automotive’s first crypto car sale

- May 16, 2022
In late April, the Jeff Wyler Automotive Family sold its first car using cryptocurrency at its Mercedes-Benz of Fort Mitchell dealership. According to a press release from the dealer group, the international client paid...
Daily Automotive News Featured

Unpacking the digital retailing work flow during low inventory with Kevin Frye of Jeff Wyler Auto Family

- October 5, 2021
Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak to, this could mean some serious...
Sales & Marketing Featured

Dealer Advantage: How to offer flexibility to car shoppers & maximize profits

- March 31, 2021
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive and Kevin Frye, Marketing Director for Jeff Wyler Automotive Family, discuss what dealers are...
Management & Leadership Publishing Partners
Kevin Frye

How Auto Marketing Has Changed Due to COVID-19 – Kevin Frye, Jeff Wyler Automotive Family

- June 8, 2020
Today on CBTNews.com for Monday, June 8th, 2020: How Auto Marketing Has Changed Due to COVID-19 - Kevin Frye, Jeff Wyler Automotive Family On today's show, we welcome back Kevin Frye, Marketing...
Daily Newscast Featured
newscast

Week In Review: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon | Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture

- September 27, 2019
CBT News Week In Review for Friday, September 27th, 2019: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon - Zach Klempf, Selly Automotive Thank you so much for...
Daily Newscast
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family

- September 26, 2019
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim...
Sales & Marketing Auto News
newscast

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture | Beneficial Video Marketing Strategies For Your Dealership | 7 Mistakes Managers Make That Demotivate Their Employees

- September 26, 2019
Today on CBTNews.com - Thursday, September 26th, 2019: Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture - Kevin Frye, Jeff Wyler Automotive Family On today’s show,...
Daily Newscast

Latest Articles

Ford doubles down on U.S. assembly as trade policies shift industry strategy
Latest Articles 04/24/26

Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
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Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
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New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
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2026 Subaru Outback: Rugged evolution meets everyday practicality

Autonomous
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Autonomous future back in focus as Waymo expands, Uber reinvests billions

Tesla is winning the self-driving race – so why is Washington trying to slow it down?
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Tesla is winning the self-driving race – so why is Washington trying to slow it down?

Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities
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Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

Detroit 3 release CEO pay, Tesla bets big on self-driving tech, Near-new used car sales soar
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Tesla boosts AI spending, Amazon Autos expands, Rivian ramps R2 production

Tesla ramps up AI spending to $25B, signals near-term cash pressure
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Tesla ramps up AI spending to $25B, signals near-term cash pressure


CBT News
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