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Frye, young customers

Creative dealership marketing strategies that appeal to young customers — Kevin...

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It’s crucial to engage with young consumers today as they are tomorrow’s buyers. On today’s Inside Automotive, we’re pleased to welcome back the Marketing...
Frye

Jeff Wyler Automotive Family’s first 100% solution study- Kevin Frye

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Because consumers today have so many options when it comes to purchasing a vehicle, the Jeff Wyler Automotive Family recently conducted a user experience...
Wyler

How Jeff Wyler Automotive plans to use its innovative new retailing...

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Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the...
crypto

Kevin Frye on Jeff Wyler Automotive’s first crypto car sale

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In late April, the Jeff Wyler Automotive Family sold its first car using cryptocurrency at its Mercedes-Benz of Fort Mitchell dealership. According to a press release from the...

Unpacking the digital retailing work flow during low inventory with Kevin...

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Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak...

Dealer Advantage: How to offer flexibility to car shoppers & maximize...

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In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive and Kevin Frye, Marketing Director for Jeff Wyler...
Kevin Frye

How Auto Marketing Has Changed Due to COVID-19 – Kevin Frye,...

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Today on CBTNews.com for Monday, June 8th, 2020: How Auto Marketing Has Changed Due to COVID-19 - Kevin Frye, Jeff Wyler Automotive Family On today's show,...
newscast

Week In Review: What Dealers Can Learn From Auto Retail Disruptors...

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CBT News Week In Review for Friday, September 27th, 2019: What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon - Zach Klempf,...
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a...

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On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in...
newscast

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a...

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Today on CBTNews.com - Thursday, September 26th, 2019: Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture - Kevin Frye,...