Today on CBTNews.com – Thursday, September 26th, 2019:
Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim and Kevin discuss major trends in digital retailing, what dealers need to know about video marketing, and the importance of building a strong dealership culture. Watch Now
Beneficial Video Marketing Strategies For Your Dealership
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a Forrester researcher, a video is worth 1.8 million words. Read More
7 Mistakes Managers Make That Demotivate Their Employees
According to research done at the University of California, motivated employees are about 30% more productive than other employees. They are also about 90% less likely to leave for another company. Another study, by Gallup, has found that managers are responsible for 70% of the motivation that employees experience. As some management experts say, employees don’t quit their jobs; rather, they quit their managers. Here is what managers do wrong motivating their employees. Read More
