Today on CBTNews.com – Monday, September 23rd, 2019:
What Dealers Can Learn From Auto Retail Disruptors Like Carvana and Amazon – Zach Klempf, Selly Automotive
Thank you so much for joining us on another edition of CBT News. Today, we’re pleased to welcome back Zach Klempf, founder and CEO of Selly Automotive, to discuss the latest trends and disruptors in the auto retail industry. Watch Now
The 3 Financial Tools Every Dealership Needs
Operating a dealership is fraught with challenges and obstacles that are completely out of your control. Because of that, it’s important to control those areas that we can control – like how we create and use financial data within the dealership. Make no mistake, the financial reports tell you everything you need to know about the performance of your business. This is where the deeper questions begin. So, here’s three things to make sure you’re getting right about your accounting and financial reporting. Read More
Traditional Advertising Is Dead. Or is it?
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority–or all–of their advertising online. As tempting as it would be to put things all on one platform, there’s a reason the expression “don’t put all your eggs in one basket” has endured for so long. Like any investment, when it comes to advertising, dealerships should seek to diversify. This means continuing to incorporate traditional marketing strategies such as print, television, billboards, and radio. Read More