CBT News Week In Review for Friday, September 20th, 2019:
How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force Marketing
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your dealership’s marketing strategy. Watch Now
How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales – Ryan Norris
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has capitalized on this idea with a grassroots digital marketing strategy that includes a weekly vlog called Ask Ryan. Filmed every week at Ryan’s dealership, Toyota of Easley, he answers customer questions and tackles topics like leadership, motivation, and culture. Watch Now
The Importance of Building Your Dealership’s Website with the User Experience in Mind – Bob George, Dealer.com
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality of user experience. Here to tell us how dealers can incorporate targeted consumer data into their website design is Bob George, Assistant Vice President of Products at Dealer.com. Watch Now
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist & Paul Metrey, NADA
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products Model Dealership Policy. This policy aims to proactively help NADA members maintain a process to sell voluntary protection products that is compliant with federal regulations. To find out more about the policy, we caught up with Charlie Gilchrist, NADA Chairman and Paul Metrey, NADA Legal and Regulatory Affairs Vice President. Watch Now
