Week In Review: Increase Lead Conversion with These Automated Marketing Campaign Strategies | Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips | How AI Integration Can Increase Productivity and Save Costs in Your Dealership

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CBT News Week In Review for Friday, September 13th, 2019:

newscastIncrease Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However, by customizing this smart technology even further, your dealership can provide highly personalized experiences for customers, and bring in even more leads. Recently we sat down with Eric Mercado, president of WeDrive Automotive, to discuss this idea in more detail. Watch Now

newscastManage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak, vAuto
On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News. In this segment, Jim and Dale discussed the importance of managing your dealership’s new inventory in a practical and effective way. Watch Now

newscastHow AI Integration Can Increase Productivity and Save Costs in Your Dealership – Dr. Mark Colosimo, Urban Science
There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are projected to increase business productivity by up to 40 percent by the year 2035. To find out more about how AI is integrating into the auto retail industry and how dealers can utilize its capabilities, we recently spoke to Dr. Mark Colosimo, Vice President of Data and Analytics at Urban Science. Watch Now

newscastThe Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com
According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that managing your dealership’s online reputation is more critical now than ever before. Positive Google or Yelp reviews can affect your dealership’s website traffic and ranking, leading to an increase in sales. To find out more about reputation management and the findings of the recent 2019 Automotive Reputation Report, we spoke to Joe Fuca, CEO of Reputation.com. Watch Now

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