Is your Dealership Using the Right Marketing Mix to Attract Buyers? | 3 Common F&I Problems & How to Solve Them | With Prepaid Maintenance Plans Everyone Wins

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Today on CBTNews.com – Friday, September 7th, 2018:

newscastIs your Dealership Using the Right Marketing Mix to Attract Buyers? – Frank J. Lopes
Joining CBT Automotive Network today to discuss what type of marketing strategy is best for your dealership is Frank J. Lopes, Vice President of FB Digital. Frank is a master marketer, keynote speaker and has years of experience working alongside dealerships to help them navigate through the many different kinds of marketing channels available and what direction works best for their operation. Watch Now

newscast3 Common F&I Problems & How to Solve Them
In any dealership, there are going to be problems. Low unit sales, bad CSI, personnel issues…the list can go on and on. But when the F&I department has issues, it can be devastating for a store. F&I accounts for such a heavy amount of profit, usually right behind the service department, that it’s important to be able to identify problems and implement solutions to fix them quickly. There could be any number of problems that could be impacting your F&I department. Here are the most common problems with some suggestions on how to handle them to minimize damage to our store’s PRU. Read More

newscastWith Prepaid Maintenance Plans Everyone Wins
According to a recent article by Wards Auto, an Atlanta Nissan dealership is doing well selling prepaid maintenance plans. The dealership, Town Center Nissan, is selling roughly one hundred and sixty maintenance plans a month and sees an average of 75% of plan holders renewing after the year is up. With numbers like that, dealerships and customers alike should be asking themselves about what prepaid maintenance plans can do for them. Read More

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